User Experience // Product Innovation
Content Strategy
The aim of this project was to make a simple banner that clearly communicates the core of the da Vinci Center.

The end result. I chose this because it was the simplest concept that communicated the clearest.

What is the da Vinci Center?
Combining Design, Business, and Engineering, the da Vinci Center promotes innovation and entrepreneurship through cross-disciplinary collaboration.

Step one was understanding the type of person who would be drawn to the da Vinci center

Next was to list benefits of our program. What are some of the partners and what do they offer?

Then, I began looking at the value add for the students. What would they gain through learning, collaboration, and the experiences available to them?

From there, it was to the drawing board. sketching…

and re-sketching, combining different concepts and ideas.

The first digital attempt… I liked the idea of combining a puzzle with a light bulb.
Software Next
Design Thinking